Outdoor Product Launch Landing Page Design
Overview
We created a targeted landing page for our client’s new outdoor grill launch at select US Walmarts. Linked to digital ads, the page detailed product benefits and directed users to their nearest store.
Role
CRO Analyst, UX Designer, Implementation Manager
Tools
Google Analytics, Figma, Hubspot
The Process
Research
Due to a critical one-month launch window tied to retail product arrival, the standard comprehensive website audit was replaced with an accelerated analysis of client-supplied data, including customer surveys, heatmap findings, and competitive references. This immediate research informed the selection and customization of a specific HubSpot template identified to meet the project's urgent constraints.
Design
Operating on a compressed timeline, I collaborated closely with graphics, SEO copywriting, and marketing teams to ensure cross-functional alignment. Using research insights and approved copy, I rapidly structured the HubSpot page to prioritize convenience and product capabilities. The hero section was specifically optimized to immediately highlight unique value propositions, retail availability, and the primary call to action.
Feedback & Iteration
Upon presenting the Figma design, the client provided consolidated iteration requests regarding specific text and imagery. Simultaneously, an internal developer validated the design against HubSpot’s technical constraints and finalized the tracking configuration needed for success metrics, such as session duration, outbound clicks to retailer sites, and eventually, location-specific sales data.
Implementation & Launch
The development team executed the build within the client's HubSpot account in just three days, integrating all necessary tracking and CTA links across HubSpot, the client’s CMS, and Google Analytics. Following development, I conducted a rigorous multi-device QA to finalize design and functionality; once approved by all internal teams and the client, the page was pushed live.
Desktop & Mobile Design
Location Landing Page
Hero Section Design Choices
Combine high-quality imagery, a concise tagline, and core UVPs with a clear CTA to communicate product value and create urgency.
Showcasing Social Proof
Position a bold testimonials section in the second or third fold, using star ratings and selective quotes that highlight quality and ease of use to build trust.
Distinguish Page Design & User Experience
Implement a limited header and footer to keep the user focused on the landing page's specific goal while retaining essential navigation back to the main site.
Use of Product Carousel & Iconography
Utilize a familiar image carousel featuring lifestyle and spec shots, paired with branded iconography for additional UVPs to encourage engagement and further incentivize conversion.
Addition of Lifestyle Content & CTAs
Showcase the product's versatility through high-quality, diverse lifestyle images paired with action-oriented headers and convenient CTAs placed throughout the user journey.
