About Me.
I am an empathetic, research-driven UX designer who thrives on diving deep into user insights, design trends, and spending the day focused inside Figma. A quiet team player, I excel in close-knit environments where I can independently translate client visions into thoughtful, seamless digital experiences. Outside of crafting interfaces, you can usually find me discovering new movies and TV shows, gardening, experimenting in the kitchen, or spending quality time with my husband and dog.
Experience
UX Lead
Neil Patel Digital
Jul 2023 - Jun 2025
As UX Lead, I built and managed a multidisciplinary team of designers, analysts, and developers, handling hiring, onboarding, weekly SCRUMs, and individual 1-on-1s. I directly led end-to-end CRO/UX client engagements, which involved facilitating presentations, managing A/B testing databases and schedules, and contributing hands-on design work.
Associate UI Designer
Neil Patel Digital
Jun 2022 - Jul 2023
I simultaneously managed over ten client accounts featuring CRO/UX website audits, year-long A/B testing roadmaps, landing page template designs, and ongoing strategic consulting. Working extensively in Figma, I partnered closely with developers to navigate technical constraints, collaborated directly with clients on campaign goals, and created internal training materials to support the department's expansion.
Launchpad Strategist
Right Hook Digital
Nov 2019 - Jan 2020
Performed full-scale client brand and digital marketing audits and designed alternate campaign strategy and campaigns primarily on Meta platforms. I headed a small team of remote designers and copywriters to create and execute marketing strategies.
Education
B.A in Organizational Leadership
St. Petersburg College
Jan 2019 - Dec 2021
Certificate in Project Management
UX Design Certificate
Career Foundry
May 2021 - Apr 2022
Specialization in Interaction Design
UX Skills & Tools
Tools
Figma
Adobe CC
Sketch
Google Analytics
HubSpot
Salesforce
Hotjar
CrazyEgg
VWO
Research & Design
Wireframing & Prototyping
Interaction Design
Information Architecture
User Persona & Journey Mapping
AB, ABC, AA User Testing
User Interviews & Surveys
Heuristic Analysis
Agile Project Management
Project Packaging & Hand-Off
Asana
Trello
Awards & Other Stuff
Awards
Neil Patel Digital - 2023 Best Renewal Effort - Team Award
Neil Patel Digital - 2024 Bet Upsell Effort - Team Award
Neil Patel Digital - 2024 Best Single-Channel Performance - Team Award
Cool Links